Michelle Carpenter
Lecturer of Marketing
Chapter Advisor, AMA Strome Marketers
Master Advisor for Marketing
LATEST PROJECTS
Project | 01
Radical Skin Care Social Media Project - Fall 2015
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Marketing students under my direction created and developed social media strategies for communicating the Radical brand with emphasis on their upcoming Get Radical Book Launch. Students created a social media campaign and evaluated the results of their social media efforts. Analysis was conducted on all of Radical’s social media efforts: Facebook, Twitter, Pinterest and Instagram.
Project | 02
Marine Concepts Internet Marketing Strategies Project - Summer 2015
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Students competed for a cash prize of $100. The project involved creation of internet marketing strategies that the company could implement. Some of the winning ideas included ways to better optimize the company’s website and mobile site, improvements to their facebook presence, and ways to incorporate a blog and YouTube to the company’s social media efforts.
Project | 03
ODU Formulae SAE Team Marketing Promotion Plan - Spring 2013
Led a special projects course in partnership with ODU’s Mechanical Aerospace Engineering department. Four senior marketing students assisted with the marketing efforts for ODU mechanical engineers who designed a formula style race vehicle for an international competition in Michigan.